The Three Most Effective Strategies for Driving Sales Through Social Media

This is a guest post by Scott Klososkyformer CEO of three successful startups, including Webcasts.com, which he sold for $115 million. I met Scott at Tony Robbins Business Mastery and immediately started following him. He is the real deal and not one of these self proclaimed internet marketing social media gurus.

By Scott Klososky

Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to otherforms of marketing.  Companies including Starbucks, Nike, Pepsi, Dell, Dirt Devil, IBM and JetBlue have already seen tremendous results from social marketing methods, and they are gaining traction with tools like customer intelligence, email, word-of-mouth campaigns and viral video—all tailor-made to provide huge benefits for businesses.

Let’s take a closer look at three techniques that can make an immediate positive impact on your marketing efforts:

Customer Intelligence –  Most organizations simply maintain a database with a name, contact information and company.  A customer intelligence strategy would increase the data to 20 or 30 fields of information and would include a mix of business and personal data.  This data can be gathered by simply asking, or through harvesting the information from online social sites where your customer already belongs (LinkedIn, Facebook, Twitter, etc.)

Many businesses now automate this process by connecting their CRM systems to services that find every new customer online and harvest social profile information automatically.   It is now possible to monitor online actions of customers for keywords that might create alerts at the business so action can be taken. For example, if a customer updates a LinkedIn profile with a job change or promotion, your database could be automatically updated, and you could send a congratulatory message.

Other actions that could be monitored include blogs, posts or tweets that customers put online.  By using social listening and setting up alerts on keywords that are important to the industry, you can stay aware of what is on customers’ minds, or where they are leaning on topics.  Acting on this information by engaging customers, or promoting what they have written can be invaluable in building tighter relationships

eWord of Mouth marketing – Word of mouth has always been the most powerful driver of human behavior.  People believe their friends or a trusted expert.  They rarely believe advertising.  Social sites and tools have created a dynamic in which people now “talk” to thousands of connections with the touch of a button—in some cases many times a day.  An eWord of Mouth strategy involves identifying centers of influence (e.g. bloggers or Twitterers) in your sphere and providing them with content they want to pass on to their audience.  This will help you create entirely new distribution paths for industry information that will cost you nothing, and yet expand your reach.

With a few simple searches on sites like Twellow.com, Listorious.com and BlogSiteList.com, you can find these people who are centers of influence. There are people connected to many thousands of readers in every industry and on every topic.  When people read content delivered from these human broadcasters, they have a high degree of trust for it.  This new marketing method must become a staple for every organization.

Viral Video – Most people welcome the occasional viral video emailed or sent to them via one of the social sites.  These can be cute cat videos, or clever business-to-business videos.  They are viral because people like them enough to share them at escalating rates.  What is amazing is that many of these videos will get millions of views and cost the video producer ZERO.  Distribution is free and completely scalable.

Sadly, most organizations are wasting the opportunity to create viral videos that would be popular within their industry, or could be used to promote it. After studying what makes videos go viral, I believe it is not magic or luck.  There are clear formulas that, when followed, afford a great chance of getting a large audience and high pass-around velocity. The mistake that most organizations make is having an unclear strategy for the development of a video that will actually be intriguing.   They compound the problem by not engaging the right specialists to script and create the video.

There is a formula for producing winning online videos; they must be funny, clever and somewhat true. This combination provides the best odds for getting a video passed around— in some cases, to millions of people.

Another concept to consider is creating a series of five or six videos, labeled Episode One, Episode Two, etc. In this way, you have multiple properties. If one strikes a chord with viewers, they will come to your Web site to see the rest.

Don’t overlook these three marketing techniques. They have the potential to yield a huge return on investment for the savvy marketing team.

Enjoy!!

20 Big Marketing Mistakes

 

 

 

 

 

 

These 20 marketing mistakes were written and identified by Jay Abraham on of the foremost proven growth strategists as well as one of my marketing mentors.

Here they are:

Mistake #1 -  Not testing all of your marketing ideas.

Corollary:   Test all your marketing.

 

Mistake #2 - Running Institutional Advertising.

Corollary:  Run Only Direct Response Advertising

 

Mistake #3 - Not articulating and differentiating your Business.

Corollary:  Develop a powerful USP and use it in all your marketing.

 

Mistake #4 - Not having back-end product or service.

Corollary:  Create a profitable and systematic back end.

 

Mistake #5 - Not understanding your client and their needs and desires.

CorollaryAlways determine and address the real needs of your clients and prospects.

 

Mistake #6 - You must ‘educate’ your way out of business problems…you can’t just cut the price.

CorollaryAlways recognize that you must educate your client as a part of the marketing and sales process.

 

Mistake #7 - Not making doing business with your company easy, appealing and fun.

CorollaryMake doing business with your business easy, appealing and fun.

 

Mistake #8 - Not telling your clients the “Reason Why.”

CorollaryAlways tell your client the “reason why.”

 

Mistake #9 - Terminating marketing campaigns that are still working.

CorollaryDon’t stop marketing campaigns that are still working just because you are tired of them.

 

Mistake #10 - Not specifically targeting your marketing.

CorollaryWhen you prepare your marketing, focus on the intended prospect and no one else.

 

Mistake #11 - Not capturing prospect & addresses, email addresses as well as pertinent contact information.

CorollaryCapture everything on a prospect or client that you can in an organized, retrievable system.

 

Mistake #12 - Not being strategic.

CorollaryAlways having a strategy which tactical actions and methods are integrated into.

 

Mistake #13 - Not having a marketing or sales system.

CorollaryHave a marketing and sales system in place and refine it continuously.  Using letter/call/letter call or email/letter/call strategies.

 

Mistake #14 Not taking advantage and integrating the Internet into every aspect of you marketing and sales efforts.

CorollaryIntegrating the Internet into all your Marketing and sales activities.

 

Mistake #15 - In sales situations, shooting from the hip.

CorollaryConstantly using and refining a sales script.

 

Mistake #16 Being stuck doing “what works.”

CorollaryAlways be willing to change.

 

Mistake #17 - Not reinvesting your profits.

CorollaryAlways parlay your success and momentum into greater achievement.

 

Mistake #18 - Not knowing and leveraging the lifetime value of a client.

CorollaryAlways understand the lifetime value of your clients.

 

Mistake #19 - Not maximizing your assets, relationships, opportunities, resources, etc.

CorollaryAlways explore and maximize your resources, assets and opportunities.

 

Mistake #20 - Treating marketing and sales as operational “silos.”

CorollaryDo your best to integrate marketing components into all your operational and backend processes.

 

How are you doing in these areas?

What can you improve?

 

Share what you are doing well and what needs improving in the comment box below.

 

 

 

Google Plus and HootSuite


HootSuite extends Google+ Pages to everyone. This is Awesome news because HootSuite was the only provider with the capability to schedule posts on Google Plus Pages.

The draw back was that until now it was only available to agencies with the expensive enterprise solution.

However, the great news for all of us is HootSuite has now made this feature available to all accounts including the free option. To read the blog post from HootSuite CLICK HERE

You, Live On Youtube?

Here is an brilliant article from my friend Paul Colligan. Paul helps busy people leverage new media to get their message out to more people, with less effort, and for greater profit.

He is also the “Go To Guy” for Youtube strategies. Read this article and learn how to broadcast LIVE on Youtube. To read the article CLICK HERE

Make sure to follow Paul’s blog at www.PaulColligan.com and www.PaulsiPad.com

5 Steps to Take Control of Your Life NOW!

Hear is a great video of Tony Robbins explaining RPM.

This is not a “Time Management” system it is Outcome
oriented and is a tool for creating an amazing life

“Leverage Is Ultimate Power”

To see the video CLICK HERE

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Panda Update About One Year Later

Has your website disappeared or skyrocketed since Google introduced its Panda update?

Our sites and those of our clients continue to provide a consistent stream of quality traffic and leads.

This proves the point that good old fashioned, consistent, white hat SEO tactics will always pay and can be measured in a positive ROI of your marketing investment.

Here is a great infographic and article by SearchEngineLand

To read the article CLICK HERE

I’m An Apple Developer!!

Me… Mr Non-Tech, Is now an Apple IOS Developer!!!

And… I LOVE IT! Who knew this was possible?

I just spent less than 10 minutes to set up my IOS developer account.

All I did was follow this simple instructions in the MagCast training program.

I’m going to launch an iPad Magazine about Local Internet Marketing and my good friend Paul Colligan is launching on about YouTube. If you know Paul Colligan, you love him.

We’re both going through Ed Dale’s MagCast Program – together.

So, we thought we’d do something cool. Paul and I are building a Mastermind of sorts of people who want to build an iPad Magazine of their own.

Here’s what we’re gonna do:

Once a week Paul and I are going to get together on a Google Hangout and talk about our plans, what’s working, what we’re doing, etc. It will keep us focussed and on track.

We’re going to share that with our Masterminders the video. And, when we launch, we’ll cross promote anyone who also has a magazine in ours. We’ll keep going until issue 3 hits the stands.

How does one get into a Mastermind like this? Sign up for the program through my affiliate link, forward me a copy of your receipt, and we’ll go from there.

I’m excited … You?

Here’s the link:

http://www.magcasting.co/paulc/

Email your receipt to info@JimmyHarding.com

Hope to see you in the Mastermind – as well as read the first issue of your iPad Magazine.

You, A Magazine Publisher?

iPad Magazine Jimmy Harding

What do I think is the “next best thing?”

Magazines on the iPad. There a a few zillion reasons why I feel this way but the two biggest things at play are A) iPad’s are gorgeous consumption devices and B) the iPad audience is perfect for the impulse buy of an emagazine.

Not to mention the positioning and credibility this will add to your consulting business.

There are a ton more issues: easy distribution, the inclusion of multimedia content and more – but I won’t go into that here.

I’m going to launch an iPad Magazine about Local Internet Marketing and my good friend Paul Colligan is launching on about YouTube. If you know Paul Colligan, you love him.

We’re both going through Ed Dale’s MagCast Program – together.

So, we thought we’d do something cool. Paul and I are building a Mastermind of sorts of people who want to build an iPad Magazine of their own. Here’s what we’re gonna do:

Once a week Paul and I are going to get together on a Google Hangout and talk about our plans, what’s working, what we’re doing, etc. It will keep us focussed and on track. We’re going to share that with our Masterminders the video.
And, when we launch, we’ll cross promote anyone who also has a magazine in ours.

We’ll keep going until issue 3 hits the stands.

How does one get into a Mastermind like this? Sign up for the program through my affiliate link, forward me a copy of your receipt, and we’ll go from there.

I’m excited … You?

Here’s the link:

http://www.magcasting.co/paulc/

Email your receipt to info@JimmyHarding.com

Hope to see you in the Mastermind – as well as read the first issue of your iPad Magazine.

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