These 20 marketing mistakes were written and identified by Jay Abraham on of the foremost proven growth strategists as well as one of my marketing mentors.
Here they are:
Mistake #1 - Not testing all of your marketing ideas.
Corollary: Test all your marketing.
Mistake #2 - Running Institutional Advertising.
Corollary: Run Only Direct Response Advertising
Mistake #3 - Not articulating and differentiating your Business.
Corollary: Develop a powerful USP and use it in all your marketing.
Mistake #4 - Not having back-end product or service.
Corollary: Create a profitable and systematic back end.
Mistake #5 - Not understanding your client and their needs and desires.
Corollary: Always determine and address the real needs of your clients and prospects.
Mistake #6 - You must ‘educate’ your way out of business problems…you can’t just cut the price.
Corollary: Always recognize that you must educate your client as a part of the marketing and sales process.
Mistake #7 - Not making doing business with your company easy, appealing and fun.
Corollary: Make doing business with your business easy, appealing and fun.
Mistake #8 - Not telling your clients the “Reason Why.”
Corollary: Always tell your client the “reason why.”
Mistake #9 - Terminating marketing campaigns that are still working.
Corollary: Don’t stop marketing campaigns that are still working just because you are tired of them.
Mistake #10 - Not specifically targeting your marketing.
Corollary: When you prepare your marketing, focus on the intended prospect and no one else.
Mistake #11 - Not capturing prospect & addresses, email addresses as well as pertinent contact information.
Corollary: Capture everything on a prospect or client that you can in an organized, retrievable system.
Mistake #12 - Not being strategic.
Corollary: Always having a strategy which tactical actions and methods are integrated into.
Mistake #13 - Not having a marketing or sales system.
Corollary: Have a marketing and sales system in place and refine it continuously. Using letter/call/letter call or email/letter/call strategies.
Mistake #14 - Not taking advantage and integrating the Internet into every aspect of you marketing and sales efforts.
Corollary: Integrating the Internet into all your Marketing and sales activities.
Mistake #15 - In sales situations, shooting from the hip.
Corollary: Constantly using and refining a sales script.
Mistake #16 - Being stuck doing “what works.”
Corollary: Always be willing to change.
Mistake #17 - Not reinvesting your profits.
Corollary: Always parlay your success and momentum into greater achievement.
Mistake #18 - Not knowing and leveraging the lifetime value of a client.
Corollary: Always understand the lifetime value of your clients.
Mistake #19 - Not maximizing your assets, relationships, opportunities, resources, etc.
Corollary: Always explore and maximize your resources, assets and opportunities.
Mistake #20 - Treating marketing and sales as operational “silos.”
Corollary: Do your best to integrate marketing components into all your operational and backend processes.
How are you doing in these areas?
What can you improve?
Share what you are doing well and what needs improving in the comment box below.