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Today, we welcome the pioneer of the online space, Paul Colligan, to the show. Paul is the CEO of Colligan.com, Director of Content Marketing for InstantCustomer.com, author of multiple best-sellers, keynote speaker, and social media guru. Paul has been around since the mid ‘90s and is known as one of the original podcasters, social media guy and is the go-to guy for what’s next, new and upcoming in the world of content marketing.
Listen in as Paul shares his extraordinary wisdom on how expand more reach than the big guys and to have your content on the three biggest networks in the world. You won’t want to miss Paul’s easy-to-follow steps to grow your company regardless of the size.
In this episode you will learn:
- The importance of creating once and then distributing everywhere.
- What Paul means by saying that there are two types of people in the world.
- The three-step process to success with talk shows and podcasts.
- What “Easecasting” means and how to use it.
- The three methods of monetizing a podcast.
- Importance of asking your audience for what they need…and following through.
Links & Resources Mentioned in show:
- Paul Colligan
- Paul Colligan’s Books
- The Podcast Report
- Traffic Geyser
- Instant Customer
- Mike Koenig
- Tony Robbins
- Cody Foster
- The e-Myth Revisited by Michael Gerber
- Audible – Digital audiobook platform
- Platform: Get Noticed in a Nosy World by Michael Hyatt
- Auphonic – Audio processing platform
- Asana – Project management system
- Dean Jackson
- Mignon Faget
- Rocketboom Podcast
- Livestream – broadcast live events
- Joe Polish
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