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Today, I welcome the phenomenal Brian Kurtz, an extremely successful serial direct marketer and intrapreneur to the Game Changer Talks. Brian is the executive director at Boardroom, Inc. and founder of the upcoming Titans of Direct Response event. Brian, over his 33 year career at Boardroom, Inc, has grown his late mentor, Marty Edelston’s, business from a $3 million to, at one time, $150 million.
Listen in as Brian shares his story of development in direct marketing from the days of direct mail to today’s’ email and the internet. Do not miss Brian’s stories about working with the best of the best in the marketing world and his game-changing advice for maximizing your list and direct marketing potential.
In this episode you will learn:
- Why Brain calls himself an intrapreneur vs entrepreneur.
- The rule of thumb for direct marketing, which has not changed since the 1950’s.
- What makes Brian feel like a kid in a candy store.
- The logic behind segmenting your list, and how to properly talk to each group.
- Brian’s philosophy behind always getting the check.
- Why everything in marketing is measurable.
Links & Resources Mentioned in show:
- The Titans of Direct Response Event
- Brian Kurtz – Single Channel Marketing is so Boring
- Boardroom, Inc.
- I Love Marketing Episode with Brian Kurtz
- Martin Edelston
- Joe Polish
- Genius Network Mastermind “25K”
- Dan Kennedy
- Gary Bencivenga
- Jeff Walker
- Amazon: Launch by Jeff Walker
- Greg Renker
- Ken McCarthy
- Perry Marshall
- Joe Sugarman
- Fred Catona
- Dean Graziosi
- Dan Sullivan
- John Bowen
- Michael Fishman
- Jim Quick
- Ryan Lee
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